Growth Consulting Case Studies


Optimizing Conversion Rate, Digital Marketing, and Sales for Enroute.Digital

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Background is a HealthTech startup that builds tools to make hospitals more efficient. They’re reimagining the future of logistics and operations in hospitals.


When first came to Smart Course, they were facing a number of challenges with their digital marketing and sales efforts. Their conversion rate was low, and they were having difficulty generating a consistent flow of new clients for their platform. They recognized that in order to grow their business and reach more hospitals, they needed to optimize their digital marketing and sales efforts.

Our Approach

Smart Course worked closely with to identify and address the key issues that were preventing them from achieving their desired growth rate. The first step was to conduct a thorough analysis of their ideal customer segments, go-to-market strategy, product-market fit, and website, which revealed a number of areas for improvement. Smart Course then worked with the team to develop and implement a comprehensive pitching, digital marketing, and sales strategy.

Key Strategies Implemented:

  • Crafting a Pitch & Unique Value Proposition: Smart Course conducted thorough market research and identified key pain points and key needs of’s target customers, and tailored their message to target those areas and show their solution is the best fit for those needs, helping them to stand out among the competition.

  • Smart Course provided clear evidence of the problem Enroute is solving and the needs they are meeting
  • Highlighted the unique features and benefits of their products
  • We then used customer testimonials and case studies
  • Provided data and metrics to back up their benefits
  • Used visual aids to help explain complex ideas
  • Kept the pitch concise and to the point.
  • We also tailored the pitches and value propositions to the specific audiences and contexts in which they would be presented. For example, we made different versions of the pitch for potential clients and investors.

  • Landing Page Optimization: Smart Course optimized the design and layout of's landing page to improve the user experience and increase conversion rates.

  • Digital Marketing: Smart Course helped develop and launch targeted digital advertising campaigns that were optimized for performance, which were aimed at reaching hospitals that were struggling operationally.

  • Email Marketing: Smart Course created email marketing campaigns that help in converting leads into clients by providing them with resources, relevant information, and unique offers using scarcity and urgency

  • SEO: The team at Smart Course also implemented a comprehensive SEO strategy that helped to improve its visibility on search engines, making it more likely for hospitals looking for better operational tools to find their website.


Thanks to the efforts of Smart Course, was able to dramatically increase its conversion rate and the number of clients it was able to find, qualify, and close. 

Within a few months of working with Smart Course,'s weekly growth rate had more than doubled, they won 1st place at the Cornell Tech Startup Awards and were able to get funding to continue their growth.


How can Smart Course help other HealthTech entrepreneurs like you?

Smart Course has a proven track record of helping HealthTech startups to optimize their digital marketing and sales efforts. They have a deep understanding of the unique challenges and opportunities that HealthTech companies face and are experts in developing and implementing strategies that drive growth. 

Whether you're looking to improve your conversion rate, increase visibility on search engines, or launch a targeted digital advertising campaign, Smart Course can help you achieve your goals and take your business to the next level.


In conclusion, by working closely with Smart Course, was able to identify and address key issues that were preventing them from achieving their desired growth rate, and as a result, they were able to dramatically increase their conversion rate, generate more clients, win prestigious startup competitions, and secure funding. 

Smart Course can help other HealthTech entrepreneurs in similar ways by providing them with a comprehensive digital marketing and sales strategy that is tailored to their unique needs and goals.